I am the guy on the street. I represent millions of potential buyers…people who work very hard for their money and expect to be treated with honesty and respect. When you choose to be dishonest with me, please understand that though you may view me as the little guy…I have more power than your once in a blue moon affluent customer.
I will not take being mistreated lightly. I will tell all the other little guys I know about my experience. They in turn,will share the story with all the little guys they know and before you know it….hundreds of people will think twice before doing business with you.
Do not underestimate the buying power of all the little guys out there. The economy is in bad shape right now and every hard earned dollar is very important to us. If you want our business …Be an ethical person…That’s all we ask!
As a consumer who recently had a bad experience with his home builder, I 100% agree with what you have written.